Farmers Market Evaluation

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Article (peer reviewed)
Guide #2: COLLECT: Data Collection Methods and Implementation

A Learning Approach to Strengthening Farmers Markets

This research and extension effort has three objectives: * Provide markets with the essential information they need to improve their operations. * Develop research methods for conducting quantitative and qualitative…
Quantitative | Farmers Market Metrics | Best Practices | Market Research
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Guide/Toolkit
Guide #2: COLLECT: Data Collection Methods and Implementation

ILFMA Training Manual

Illinois Farmers Market Association training manual with a section on market assessment.
Farmers/Vendors | Sales | Data Use | Farmers Market Metrics | Measurement | State Farmers Market Association | Data Collection/Methodology
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Visitor Survey How-To Resource

How to conduct a visitor survey at market
Volunteers | Survey/Surveying | Shoppers/Visitors | Market Staff | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Survey/Questionnaire
Guide #2: COLLECT: Data Collection Methods and Implementation

Visitor Survey

A brief survey for visitors emphasizing transportation methods, purchasing methods, and contributions to the local economy.
Shoppers/Visitors | Data Collection/Methodology | Economic Impact
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Visitor Count How-To Resource

How to use the zone counting method to get a market day visitor count
Market Staff | Volunteers | Shoppers/Visitors | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Vendor Sales- Reported How-To Resource

How to prepare a vendor sales report that includes identifying information.
Farmers/Vendors | Sales | Data Use | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Vendor Sales- Anonymous How-To Resource

How to prepare an anonymous vendor sales report.
Farmers/Vendors | Sales | Data Use | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Vendor Profile How-To Resource

Instructions on how to prepare vendor profile data
Farmers/Vendors | Farmers Market Metrics | Data Collection/Methodology | Best Practices | Getting Started
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Template
Guide #2: COLLECT: Data Collection Methods and Implementation

Template Letter to Vendors

Template letter for intoducing the idea of data collection to vendors
Farmers/Vendors | Sales | Data Use | Farmers Market Metrics | Best Practices | Market Research
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