Farmers Market Evaluation

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Guide/Toolkit
Guide #1: PLAN: Evaluation Planning and Metric Selection

Metrics Selection Guide

In order to better understand the data collection process, our Metrics Table breaks down what you can report based on when and how data is collected. This step is important…
Farmers Market Metrics | Best Practices | Getting Started
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How-To
Guide #1: PLAN: Evaluation Planning and Metric Selection

Metrics Audience Exercise

A tool for placing potential supporters and detractors of the market on a spectrum in order to determine who the market should most actively seek to engage with data, and…
Farmers Market Metrics | Qualitative | Market Profile | Funding/Grants | Best Practices | Getting Started
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Infographic
Guide #1: PLAN: Evaluation Planning and Metric Selection

2022 Metrics List for Farmers Markets

This pdf originally from the farmers market metrics software lists availble metrics for 2022 as well as FMC's top metrics for farmers markets
Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Article-Popular Media
Guide #1: PLAN: Evaluation Planning and Metric Selection

Collecting Characteristics of Farmers Markets

This is a short paper by Dar Wolnik describing different market typologies and the research that led to their designation and definitions.
Market Profile | Market Typology
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Survey/Questionnaire
Guide #2: COLLECT: Data Collection Methods and Implementation

Washington State: Survey of Market Managers 2010

2010 survey collecting data from market managers in Washington State.
Farmers/Vendors | Survey/Surveying | State Farmers Market Association | Sales | Market Staff | Market Typology
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

COUNTING SHOPPERS at YOUR FARMERS MARKET

This short essay from the WA Farmers Market Management Toolkit lays out why and how to perform shopper counts at your farmers market.
Shoppers/Visitors | Best Practices | Quantitative | Tool/Toolkit | Data Collection/Methodology
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Focus Group Discussion Guide-SNAP Market Shoppers

Example of a focus-group discussion guide created by The Food Trust to conduct focus groups with SNAP participants in oder to understand perceptions of Farmers Markets.
Qualitative | SNAP EBT | Nutrition Incentives | Focus Group | Shoppers/Visitors | Best Practices | Market Research
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Survey/Questionnaire
Guide #2: COLLECT: Data Collection Methods and Implementation

2016 Farmers' Market Customer Survey

Survey used by the Food Trust for gathering data from customers in person.
Survey/Surveying | Shoppers/Visitors | Data Collection/Methodology
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Guide/Toolkit
Guide #2: COLLECT: Data Collection Methods and Implementation

Alaska Farmers Market Toolkit

Tracking and Reporting Techniques and Tools gathered by the Alaska Farmers Market Association
Farmers Market Metrics | Best Practices | State Farmers Market Association | Data Collection/Methodology
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Guide/Toolkit
Guide #2: COLLECT: Data Collection Methods and Implementation

Tools for Rapid Market Assessment

Oregon State University Extension describes their three low-cost methods for farmers markets to gather data in order to make effective changes and improvements to their market. This resource describes two…
Best Practices | Data Collection/Methodology | Getting Started
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