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Measure, track, and share farmers market impacts
Data collection and evaluation resources for farmers markets and farmers market operators
Market Day Report
If your market doesn't write certain things down every market day-- to remember what happened (next week, and next year!), for your own tracking of trends, or to feed into metrics, today is a good day to start! This free, editable tool is part of the FMC Data Collection Tools that we have built to help you!
In much of the US farmers markets are in high season, which is a great time to get a snapshot of your market using the Rapid Market Assessment (RMA) tool developed by Oregon State University. Review the materials, decide what you want to know, schedule a few volunteers or interns for a market day, and you'll be on your way!
Video Walkthroughs of Data Collection Tools
We've made a series of videos that walk you through the site overall, and each of our Data Collection Tools. You can watch them here on the site (or on FMC's YouTube channel), and please share with others.
Learn more about effective strategies based on results of a research study that was a collaboration between U-Wisconsin and FMC.
Learn more about effective strategies based on results of a research study that was a collaboration between U-Wisconsin and FMC.
Learn more about this key survey and help spread the word-- and if you're a market operator, please complete it now!
State farmers markets networks and association play a key role in farmers market evaluation. The Michigan Farmers Market Association is among the leaders, and their deep dive Census of Michigan Farmers Markets resulted in valuable understanding of markets in the state.
Data Informs Effective Outreach:
The Farmers Market Social Media Ad Project
How can farmers markets use social media to bring more shoppers to the market? A national project by the Farmers Market Coalition and UW–Madison uncovered data-driven answers and practical strategies for markets of all sizes.
The FMC Question Bank is a set of standardized questions designed for use by farmers markets and market support networks and organizations. Use it when you’re creating forms, surveys, and other data collection tools. And, we’ve created a set of editable data collection tools that you can download and use right away.
Step-by-Step Guides to Market Evaluation
Just getting going on evaluation? Start with our Quick-Start Tool. Ready to dive deeper? Our set of guides digs more deeply, providing process tips, techniques, and examples for each step in the farmers market evaluation process.
01. Guide #1: PLAN
Learn how to select the metrics which best measure the impacts of your market(s)
Learn more02. Guide #2: COLLECT
Explore methods and implementation strategies for data collection at your market(s)
Learn more03. Guide #3: TRACK
Structures and tools to clean, consolidate, and manage the data you collect for your market(s)
Learn more04. Guide #4: ANALYZE
Learn to identify patterns and correlations within your data and how to translate them into usable information
Learn more05. Guide #5: SHARE
Create a communication plan for sharing your data with market stakeholders
Learn moreHow has farmers market evaluation evolved over the last few decades? How does the sector continue to innovate and grow the “culture of data” around farmers markets? This page is for anyone interested in learning more about how farmers market data collection and communication strategies have developed over time and what’s new on the horizon.
