Farmers Market Evaluation

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Report
Guide #5: SHARE: Utilize and Communicate Results

Advertising Impacts Reveal Buying Habits of Farmers’ Market Shoppers

This report details an innovative two year study conducted by the Pacific Coast Farmers’ Market Association (PCFMA), that revealed important details on customer buying habits and responses to advertising by…
Survey/Surveying | Quantitative | Focus Group | Market Research | Shoppers/Visitors | Farmers/Vendors | Data Visualization | Marketing/Messaging
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Report
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When Things Don’t Work: Some Insights into Why Farmers Markets Close

This study looks at 53 farmers markets in Oregon and describes the dynamics of farmers’ market start-ups, closures, and manager turnover focusing on administrative revenue and labor. It examines the…
Management | Best Practices | Market Research | Market Profile | Market Typology | Cooperative Extension | Market Staff | Data Use
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Report
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How Do Farmers’ Markets Affect Neighboring Businesses?

A research brief by Oregon State University Extension with data for both weekday and weekend markets in Oregon showing the spillover sales generated by farmers market shoppers who also make…
Shoppers/Visitors | Quantitative | Economic Impact | Survey/Surveying | Marketing/Messaging | Market Research
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Report
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Oregon City Farmers Market Metrics Report-Prototype

Prototype reports were crafted for the FMC Farmers Market Metrics Project with funding from the Knight Foundation. To create these reports, FMC Executive Director Jen O’Brien and researcher Darlene Wolnik…
Data Visualization | Data Use | Farmers Market Metrics | Sample/Example | Market Organization
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Webinar
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Oregon Farmers Market Association 2020 Census Results

Oregon Farmers Market Association recently released results from its 2020 census of farmers markets in a webinar titled “What Happened at Oregon Farmers Markets in 2020.” This presentation holds interesting…
Data Visualization | Data Use | State Farmers Market Association | Best Practices
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Report
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GusNIP Year 2 Impact Report

The Gus Schumacher Nutrition Incentive Program (GusNIP) is designed to increase fruit and vegetable purchases and intake among consumers with a low-income, reduce food insecurity, decrease healthcare utilization and cost,…
Funding/Grants | Data Use | SNAP EBT | Nutrition Incentives | Qualitative | Quantitative | Demographic Data
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Report
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Consumer Insights to Support Messaging for Vermont Direct Markets

This study examines responses from three focus groups and two online surveys of instate and out-of-state food consumers in Vermont to determine the frequency, motivation, and barriers of shopping at…
Focus Group | Survey/Surveying | Shoppers/Visitors | Demographic Data | Marketing/Messaging
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Report
Guide #5: SHARE: Utilize and Communicate Results

Mississippi Farmers Market Farmers Market Metrics-Prototype

Prototype reports were crafted for the FMC Farmers Market Metrics Project with funding from the Knight Foundation. To create these reports, FMC Executive Director Jen O’Brien and researcher Darlene Wolnik…
Data Visualization | Data Use | Farmers Market Metrics | Marketing/Messaging | Sample/Example | Market Organization
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