Farmers Market Evaluation

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Web Page
Guide #2: COLLECT: Data Collection Methods and Implementation

Collecting Market Data

Web page from Oregon Farmers Market Association sharing tools for collecting farmers market data.
Data Collection/Methodology | Qualitative | Quantitative | Best Practices
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Guide/Toolkit
Guide #2: COLLECT: Data Collection Methods and Implementation

Farmers Market Metrics: A Toolkit for Collecting & Using Data

Detailed resources to support markets in implementing and using data collection methods including customer surveys, visitor counts, and gross sales tracking
Data Use | Best Practices | Measurement | Shoppers/Visitors | Survey/Surveying
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Market Data (New Mexico)

This page includes tips on the types of data to collect at farmers markets as well as strategies, followed by a form that New Mexico Farmers Markets are asked to…
Best Practices | Data Collection/Methodology | Survey/Surveying
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Guide/Toolkit
Guide #2: COLLECT: Data Collection Methods and Implementation

Measuring Racial Equity in the Food System: Established and Suggested Metrics

This tool offers an expansive list of metrics that U.S. food system practitioners and food movement organizations can use to hold ourselves accountable for progress towards a more equitable food…
Diversity/Equity/Inclusion/Accessibility | Demographic Data | Data Collection/Methodology
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Online Database
Guide #2: COLLECT: Data Collection Methods and Implementation

FM360 Collaborative Metrics Service

FM360 is a collaborative metrics service for farmers markets that was developed through a partnership between market advocates, market managers, and researchers from the University of Minnesota. This page includes…
Farmers/Vendors | Sales | Data Visualization | Data Use | Quantitative | Shoppers/Visitors
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Survey/Questionnaire
Guide #2: COLLECT: Data Collection Methods and Implementation

Maryland Farmers Market Vendor Survey

This survey of farmers market vendors was administered in 2011 by the Maryland Department of Agriculture, along with a manager survey, to assess the growth and characteristics of markets. The…
Farmers/Vendors | Sales | Survey/Surveying
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Mystery Shop

Mystery shops are common practice in large retail companies; some corporations have a mystery shop done each month at each location. It is a very useful tool to learn what…
Shoppers/Visitors | Farmers/Vendors | Sales | Market Staff | Volunteers | Best Practices
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Report
Guide #2: COLLECT: Data Collection Methods and Implementation

Analyzing Three Farmers’ Markets in Corvallis and Albany, Oregon

This research paper compiles the results for a series of questionnaires given to farmers’ market customers in Corvallis and Albany, Oregon. The results indicate that, among other findings, customers come…
Quantitative | Market Research | Cooperative Extension | Survey/Surveying
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