Farmers Market Evaluation

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Promotional Material
Farmers Market Research and Data

Farmers Market Facts & Figures

List of data points and source references for information related to how farmers markets are key for community access, farmers markets are the future of local food, farmers markets fuel…
Market Research | Marketing/Messaging | Economic Impact | Qualitative | Quantitative | Getting Started
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Report
Farmers Market Research and Data

Vermont Market Currency Report

2013 report analyzing Vermont farmers markets’ SNAP, FMNP and incentive systems. Report funded by Vermont Agency of Agriculture, Food and Markets (VAAFM) and NOFA-VT.
Sales | Data Visualization | Data Use | Market Research | Market Profile | Market Typology | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Shoppers/Visitors | Data Collection/Methodology | Price | Sales Technology
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Blog
Farmers Market Research and Data

How Can FMC Help Markets Analyze This Year?

A blog post from FMC sharing the results of surveys conducted by FMC with input from farmers market managers across the country during 2020 and the COVID 19 Pandemic.
Farmers/Vendors | Sales | SNAP EBT | Nutrition Incentives | Market Staff | Volunteers
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Report
Farmers Market Research and Data

SNAP At The Market: Focus Group Findings

Report sharing the results of a focus group with shoppers who use SNAP at Farmers Markets
SNAP EBT | Focus Group | Shoppers/Visitors | Demographic Data | Marketing/Messaging
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Guide/Toolkit
Guide #1: PLAN: Evaluation Planning and Metric Selection

The “Market Vitals” Project

A tool-kit on collecting market vitals from the Washington State Farmers Market Association
Data Use | Best Practices | Measurement | Shoppers/Visitors | Survey/Surveying | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Market Staff | Volunteers
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Course
Guide #1: PLAN: Evaluation Planning and Metric Selection

Introduction to Measuring Your Farmers Market Impact

In this free online course, farmers market organizers across Texas share the benefits, challenges, and solutions to collecting data. Students will be able to customize a practical data plan and…
Measurement | Qualitative | Quantitative | Data Visualization | Data Use | Farmers Market Metrics | Best Practices | Getting Started
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