Farmers Market Evaluation

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Whitepaper
Guide #2: COLLECT: Data Collection Methods and Implementation

The Market Profile: a history

History of collecting static structural characteristics of market organizations
Market Profile | Data Collection/Methodology | Getting Started
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Article (peer reviewed)
Guide #2: COLLECT: Data Collection Methods and Implementation

Designing an effective, scalable data collection tool to measure farmers market impacts

Provides a timeline of the steps and partnerships that led to the creation of the Farmers Market Metrics program, including the exploration of existing data collection systems suitable for grassroots…
Farmers Market Metrics | Farmers/Vendors | Best Practices | Market Research | Measurement | Data Collection/Methodology
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Blog
Guide #2: COLLECT: Data Collection Methods and Implementation

Counting Farmers Market Visitors and Customers in 2022

Blog post revisiting visitor count tools and methodologies with consideration for the 4Ms (mission, management, messaging, and measurement)
Shoppers/Visitors | Data Software/Technology | Data Collection/Methodology | Farmers Market Metrics | Best Practices | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Counting Visitors at Markets

This short essay from the Farmers Market Coalition lays out why and how to perform shopper counts at your farmers market as part of a Rapid Market Assessment. Includes descriptions…
Farmers Market Metrics | Shoppers/Visitors | Best Practices | Quantitative | Tool/Toolkit | Data Collection/Methodology | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Bean Poll (Weatherproof Dot Survey design)

Bean Polls allow for a simple “mood of the day” question to be asked of both vendors and shoppers. Based on the Oregon Extension Service’s Rapid Market Assessment tools,.the Bean…
Farmers/Vendors | Shoppers/Visitors | Market Research | Measurement | Qualitative | Data Collection/Methodology | Getting Started
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Data Collection Tool
Guide #2: COLLECT: Data Collection Methods and Implementation

SNAP Product Checklist Template

Tool for collecting data from vendors on SNAP-eligible products sold at markets.
Farmers/Vendors | Sales | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Data Collection/Methodology
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Guide/Toolkit
Guide #2: COLLECT: Data Collection Methods and Implementation

Community Food Project Evaluation Toolkit

The Community Food Project Evaluation Toolkit (Toolkit) is a hands-on workbook designed to help community food project (CFP) staff conduct evaluations of their programs to develop the kind of information…
Funding/Grants | Data Use | Measurement | Data Collection/Methodology | Qualitative | Quantitative | Survey/Surveying | Focus Group | Shoppers/Visitors
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Article (peer reviewed)
Guide #2: COLLECT: Data Collection Methods and Implementation

Collaborative, Participatory,and Empowerment Evaluation: Building a StrongConceptual Foundation for Stakeholder Involvement Approaches to Evaluation(A Response to Cousins,Whitmore, and Shulha, 2013)

This article responds to criticisms of stakeholder-led evaluation methods by sharing a conceptual framework to empower stakeholders for meaningful evaluation practices.
Market Research | Measurement | Data Collection/Methodology | Best Practices
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Report
Building a Culture of Data Collection

Professional Development for Ohio Farmers Market Managers and OSU Extension Educators on Creating a Culture of Data Collection for Sustainability Planning for Markets and Farmers

Report of outcomes from project to train Ohio farmers markets, including those in Ohio’s 32 Appalachian counties, in all areas, sizes, ages, and levels of capacity on dynamic data collection…
Cooperative Extension | Data Collection/Methodology | Data Use | Focus Group
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