Farmers Market Evaluation

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Template
Guide #2: COLLECT: Data Collection Methods and Implementation

Template Letter to Vendors

Template letter for intoducing the idea of data collection to vendors
Farmers/Vendors | Sales | Data Use | Farmers Market Metrics | Best Practices | Market Research
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Infographic
Guide #2: COLLECT: Data Collection Methods and Implementation

Population Impact Table

Tool for understanding what populations at the market (vendor, shopper, and operator) are impacted by specific data collection tools and methodologies.
Farmers Market Metrics | Best Practices | Market Research | Data Collection/Methodology | Getting Started
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Guide/Toolkit
Guide #2: COLLECT: Data Collection Methods and Implementation

Metrics Table

Tool for deciding on data collection tools and metrics that a farmers market may want to use
Farmers Market Metrics | Best Practices | Market Research | Market Profile | Market Typology | Data Collection/Methodology | Getting Started
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Template
Guide #2: COLLECT: Data Collection Methods and Implementation

Market Meeting Evaluation

Template for an in-person market meeting questionnaire on data collection
Survey/Surveying | Best Practices
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Market Day Report How-To Resource

The set of instructions supports operators about to collect data for the market day report.
Shoppers/Visitors | Farmers/Vendors | Sales | Market Budget | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Case Study
Guide #2: COLLECT: Data Collection Methods and Implementation

Focusing on SNAP: Farmers Markets and Focus Group Outreach

A series of case studies on farmers markets that held focus groups with SNAP participants to understand various aspects of shoppers use and perceptions.
Qualitative | SNAP EBT | Nutrition Incentives | Focus Group | Shoppers/Visitors | Best Practices | Market Research
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Survey/Questionnaire
Guide #2: COLLECT: Data Collection Methods and Implementation

FMC Survey Questions - COVID-19 Impacts Summer 2020

Example survey conducted by FMC, seeking information from market organizations that were operatong farmers markets during 2020 and the COVID-19 Pandemic.
Data Collection/Methodology | Survey/Surveying | Market Research | Market Profile | Market Typology
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Survey/Questionnaire
Guide #2: COLLECT: Data Collection Methods and Implementation

FMC 2018 Survey: State of the Market Organization

Example survey conducted by FMC, seeking information on market organizations
Data Collection/Methodology | Survey/Surveying | Market Research | Market Profile | Market Typology
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Template
Guide #2: COLLECT: Data Collection Methods and Implementation

Data Collection Plan Worksheet

Worksheet for planning data collection across the market season
Farmers Market Metrics | Best Practices | Market Research | Market Profile | Getting Started
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Template
Guide #2: COLLECT: Data Collection Methods and Implementation

Vendor Evaluation Form

A sample form used by the Farmers’ Market Federation of New York to evaluate their vendors on market day in terms of topics such as image, display, product, pricing, and…
Survey/Surveying | Farmers Market Metrics | Best Practices | Farmers/Vendors | Sales | Getting Started
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