Oregon Farmers Market Association recently released results from its 2020 census of farmers markets in a webinar titled “What Happened at Oregon Farmers Markets in 2020.” This presentation holds interesting…

This study looks at 53 farmers markets in Oregon and describes the dynamics of farmers’ market start-ups, closures, and manager turnover focusing on administrative revenue and labor. It examines the…

Presentation discussing the results of a collaboration between Pacific Coast Farmers Market Association (PCFMA) and USDA Agricultural Market Service to determine the effectiveness of target marketing as a viable promotional…

This report presents an analysis obtained from visitors to the USDA Farmers Market through dot surveys conducted on September 10th and 17th, 2010. The format provides an example of how…

Tool developed by FMC to help farmers market advocates use data to tell the story of markets in their communities.

Graphic depicting common market typologies including characteristics such as administration, partnerships, programming, and potentially useful metrics

Learn about how farmers markets have been thriving the last two years and our vision for continued growth in 2020

This brief contains recommendations to assist community benefit staff and community partners in conducting program evaluation for healthy food access programs. It contains guidance for evaluation planning and links out…

Presentation sharing the details and results of the Meet Me at the Market Survey from the Alaska Farmers Market Association

This study from the Agricultural Marketing Service concludes that the relatively small customer travel distances suggest that managers will probably need to focus their marketing efforts on getting a greater…