This guide is about equipping people with practical tools and resources to evaluate just what kind of difference their Community Food Action is making. This is a how-to guide about…

An infographic showing the cycle of evaluation at farmers markets.

This handbook includes a section on why evaluation is important for markets and some suggestions for where to start.

This article responds to criticisms of stakeholder-led evaluation methods by sharing a conceptual framework to empower stakeholders for meaningful evaluation practices.

This short essay from the Farmers Market Coalition lays out why and how to perform shopper counts at your farmers market as part of a Rapid Market Assessment. Includes descriptions…

Blog post revisiting visitor count tools and methodologies with consideration for the 4Ms (mission, management, messaging, and measurement)

Provides a timeline of the steps and partnerships that led to the creation of the Farmers Market Metrics program, including the exploration of existing data collection systems suitable for grassroots…