Template for an in-person market meeting questionnaire on data collection

Tool for deciding on data collection tools and metrics that a farmers market may want to use

Tool for understanding what populations at the market (vendor, shopper, and operator) are impacted by specific data collection tools and methodologies.

Template letter for intoducing the idea of data collection to vendors

Instructions on how to prepare vendor profile data

How to prepare an anonymous vendor sales report.

How to prepare a vendor sales report that includes identifying information.

How to use the zone counting method to get a market day visitor count

How to conduct a visitor survey at market

This short essay from the Farmers Market Coalition lays out why and how to perform shopper counts at your farmers market as part of a Rapid Market Assessment. Includes descriptions…