Farmers Market Evaluation

Archive

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Template

Market Meeting Evaluation

Template for an in-person market meeting questionnaire on data collection
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Guide/Toolkit

Metrics Table

Tool for deciding on data collection tools and metrics that a farmers market may want to use
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Infographic

Population Impact Table

Tool for understanding what populations at the market (vendor, shopper, and operator) are impacted by specific data collection tools and methodologies.
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Template

Template Letter to Vendors

Template letter for intoducing the idea of data collection to vendors
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How-To

Vendor Profile How-To Resource

Instructions on how to prepare vendor profile data
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How-To

Vendor Sales- Anonymous How-To Resource

How to prepare an anonymous vendor sales report.
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How-To

Vendor Sales- Reported How-To Resource

How to prepare a vendor sales report that includes identifying information.
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How-To

Visitor Count How-To Resource

How to use the zone counting method to get a market day visitor count
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How-To

Visitor Survey How-To Resource

How to conduct a visitor survey at market
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How-To

Counting Visitors at Markets

This short essay from the Farmers Market Coalition lays out why and how to perform shopper counts at your farmers market as part of a Rapid Market Assessment. Includes descriptions…
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