This report shares a draft set of indicators for organizers and food system partners to measure success related to activities within farmers market and beyond. The following four areas represent…

In this free online course, farmers market organizers across Texas share the benefits, challenges, and solutions to collecting data. Students will be able to customize a practical data plan and…

A list of primary metrics for markets and methods for collecting them.

A tool-kit on collecting market vitals from the Washington State Farmers Market Association

This page includes tips on the types of data to collect at farmers markets as well as strategies, followed by a form that New Mexico Farmers Markets are asked to…

Detailed resources to support markets in implementing and using data collection methods including customer surveys, visitor counts, and gross sales tracking

A series of case studies on farmers markets that held focus groups with SNAP participants to understand various aspects of shoppers use and perceptions.

The set of instructions supports operators about to collect data for the market day report.

Template for an in-person market meeting questionnaire on data collection

Tool for deciding on data collection tools and metrics that a farmers market may want to use