Sample visitor survey tool

Detailed resources to support markets in implementing and using data collection methods including customer surveys, visitor counts, and gross sales tracking

Web page from Oregon Farmers Market Association sharing tools for collecting farmers market data.

Oregon State University Extension describes their three low-cost methods for farmers markets to gather data in order to make effective changes and improvements to their market. This resource describes two…

Tracking and Reporting Techniques and Tools gathered by the Alaska Farmers Market Association

Example of a focus-group discussion guide created by The Food Trust to conduct focus groups with SNAP participants in oder to understand perceptions of Farmers Markets.

This short essay from the WA Farmers Market Management Toolkit lays out why and how to perform shopper counts at your farmers market.

This pdf originally from the farmers market metrics software lists availble metrics for 2022 as well as FMC's top metrics for farmers markets

A tool for placing potential supporters and detractors of the market on a spectrum in order to determine who the market should most actively seek to engage with data, and…

In order to better understand the data collection process, our Metrics Table breaks down what you can report based on when and how data is collected. This step is important…