Farmers Market Evaluation

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Guide/Toolkit

Anti-Racist Farmers Market Toolkit: "Evaluate" Section

The Anti-Racist Farmers Market Toolkit was developed by a group of Black food systems leaders and market managers to help offer ways for managers to put the concepts of anti-racism…
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Guide/Toolkit

Measuring National Farmers Market Week

Defining metrics helpful to measuring impact of activities related to NFMW.
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Report

Mapping Competition Zones for Vendors and Customers in U.S. Farmers Markets

This study from the Agricultural Marketing Service concludes that the relatively small customer travel distances suggest that managers will probably need to focus their marketing efforts on getting a greater…
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Article-Popular Media

Documenting the Flowering of Public Markets | trans•act research

Farmers market fans have long argued that markets de- liver a “triple bottom line” as they benefit food producers, consumers and the larger community. While anecdotal evidence indicates that public…
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Guide/Toolkit

2023 Quick Guide to Resources for Data Collection

An extensive resource page for data collection tools and context from FMC and partners
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Survey/Questionnaire

Offline Market Day Report Collection Form

This checklist allows markets to easily gather market-day metrics
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Survey/Questionnaire

Offline Visitor Survey

Sample visitor survey tool
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Template

Vendor Sales Slip Template

Tool for gathering sales data from vendors
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Template

Visitor Count Tally Sheet

Spreadsheet form for countring market visitors
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