Farmers Market Evaluation

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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Market Day Report How-To Resource

The set of instructions supports operators about to collect data for the market day report.
Shoppers/Visitors | Farmers/Vendors | Sales | Market Budget | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Template
Guide #2: COLLECT: Data Collection Methods and Implementation

Market Meeting Evaluation

Template for an in-person market meeting questionnaire on data collection
Survey/Surveying | Best Practices
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Guide/Toolkit
Guide #2: COLLECT: Data Collection Methods and Implementation

Metrics Table

Tool for deciding on data collection tools and metrics that a farmers market may want to use
Farmers Market Metrics | Best Practices | Market Research | Market Profile | Market Typology | Data Collection/Methodology | Getting Started
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Infographic
Guide #2: COLLECT: Data Collection Methods and Implementation

Population Impact Table

Tool for understanding what populations at the market (vendor, shopper, and operator) are impacted by specific data collection tools and methodologies.
Farmers Market Metrics | Best Practices | Market Research | Data Collection/Methodology | Getting Started
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Template
Guide #2: COLLECT: Data Collection Methods and Implementation

Template Letter to Vendors

Template letter for intoducing the idea of data collection to vendors
Farmers/Vendors | Sales | Data Use | Farmers Market Metrics | Best Practices | Market Research
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Vendor Profile How-To Resource

Instructions on how to prepare vendor profile data
Farmers/Vendors | Farmers Market Metrics | Data Collection/Methodology | Best Practices | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Vendor Sales- Anonymous How-To Resource

How to prepare an anonymous vendor sales report.
Farmers/Vendors | Sales | Data Use | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Vendor Sales- Reported How-To Resource

How to prepare a vendor sales report that includes identifying information.
Farmers/Vendors | Sales | Data Use | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Visitor Count How-To Resource

How to use the zone counting method to get a market day visitor count
Market Staff | Volunteers | Shoppers/Visitors | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Article (peer reviewed)
Guide #2: COLLECT: Data Collection Methods and Implementation

Collaborative, Participatory,and Empowerment Evaluation: Building a StrongConceptual Foundation for Stakeholder Involvement Approaches to Evaluation(A Response to Cousins,Whitmore, and Shulha, 2013)

This article responds to criticisms of stakeholder-led evaluation methods by sharing a conceptual framework to empower stakeholders for meaningful evaluation practices.
Market Research | Measurement | Data Collection/Methodology | Best Practices
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