This pdf originally from the farmers market metrics software lists availble metrics for 2022 as well as FMC's top metrics for farmers markets

A tool for placing potential supporters and detractors of the market on a spectrum in order to determine who the market should most actively seek to engage with data, and…

In order to better understand the data collection process, our Metrics Table breaks down what you can report based on when and how data is collected. This step is important…

This report shares a draft set of indicators for organizers and food system partners to measure success related to activities within farmers market and beyond. The following four areas represent…

In this free online course, farmers market organizers across Texas share the benefits, challenges, and solutions to collecting data. Students will be able to customize a practical data plan and…

A list of primary metrics for markets and methods for collecting them.

How to conduct a visitor survey at market

This research and extension effort has three objectives: * Provide markets with the essential information they need to improve their operations. * Develop research methods for conducting quantitative and qualitative…

Mystery shops are common practice in large retail companies; some corporations have a mystery shop done each month at each location. It is a very useful tool to learn what…

A series of case studies on farmers markets that held focus groups with SNAP participants to understand various aspects of shoppers use and perceptions.