Farmers Market Evaluation

Archive

This is my archive

How-To

Counting Visitors at Markets

This short essay from the Farmers Market Coalition lays out why and how to perform shopper counts at your farmers market as part of a Rapid Market Assessment. Includes descriptions…
Learn more
Blog

Counting Farmers Market Visitors and Customers in 2022

Blog post revisiting visitor count tools and methodologies with consideration for the 4Ms (mission, management, messaging, and measurement)
Learn more
Article (peer reviewed)

Designing an effective, scalable data collection tool to measure farmers market impacts

Provides a timeline of the steps and partnerships that led to the creation of the Farmers Market Metrics program, including the exploration of existing data collection systems suitable for grassroots…
Learn more