This research paper compiles the results for a series of questionnaires given to farmers’ market customers in Corvallis and Albany, Oregon. The results indicate that, among other findings, customers come…

A series of case studies on farmers markets that held focus groups with SNAP participants to understand various aspects of shoppers use and perceptions.

Mystery shops are common practice in large retail companies; some corporations have a mystery shop done each month at each location. It is a very useful tool to learn what…

The set of instructions supports operators about to collect data for the market day report.

Market Umbrella

Template for an in-person market meeting questionnaire on data collection

Using the SEED tool created by Market Umbrella, the Crescent City Farmers Market reports that the Crescent City Farmers Mkt-Mid City has an annual combined economic impact of $1,921,269.17 on…

Tool for deciding on data collection tools and metrics that a farmers market may want to use

This survey of farmers market vendors was administered in 2011 by the Maryland Department of Agriculture, along with a manager survey, to assess the growth and characteristics of markets. The…

Tool for understanding what populations at the market (vendor, shopper, and operator) are impacted by specific data collection tools and methodologies.