How to conduct a visitor survey at market

Illinois Farmers Market Association training manual with a section on market assessment.

This article presents a methodological approach to studying and evaluating increasingly complex regional food systems. Social network analysis has been used to measure collaborations in health and education and is…

This research and extension effort has three objectives: * Provide markets with the essential information they need to improve their operations. * Develop research methods for conducting quantitative and qualitative…

This research paper compiles the results for a series of questionnaires given to farmers’ market customers in Corvallis and Albany, Oregon. The results indicate that, among other findings, customers come…

A series of case studies on farmers markets that held focus groups with SNAP participants to understand various aspects of shoppers use and perceptions.

Mystery shops are common practice in large retail companies; some corporations have a mystery shop done each month at each location. It is a very useful tool to learn what…

The set of instructions supports operators about to collect data for the market day report.

Market Umbrella

Template for an in-person market meeting questionnaire on data collection