This page includes tips on the types of data to collect at farmers markets as well as strategies, followed by a form that New Mexico Farmers Markets are asked to…

How to prepare an anonymous vendor sales report.

How to prepare a vendor sales report that includes identifying information.

How to use the zone counting method to get a market day visitor count

A brief survey for visitors emphasizing transportation methods, purchasing methods, and contributions to the local economy.

How to conduct a visitor survey at market

Illinois Farmers Market Association training manual with a section on market assessment.

This article presents a methodological approach to studying and evaluating increasingly complex regional food systems. Social network analysis has been used to measure collaborations in health and education and is…

This research and extension effort has three objectives: * Provide markets with the essential information they need to improve their operations. * Develop research methods for conducting quantitative and qualitative…

This research paper compiles the results for a series of questionnaires given to farmers’ market customers in Corvallis and Albany, Oregon. The results indicate that, among other findings, customers come…