Farmers Market Evaluation

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Template
Guide #2: COLLECT: Data Collection Methods and Implementation

Template Letter to Vendors

Template letter for intoducing the idea of data collection to vendors
Farmers/Vendors | Sales | Data Use | Farmers Market Metrics | Best Practices | Market Research
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Data Collection Tool
Guide #2: COLLECT: Data Collection Methods and Implementation

SNAP Product Checklist Template

Tool for collecting data from vendors on SNAP-eligible products sold at markets.
Farmers/Vendors | Sales | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Data Collection/Methodology
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Bean Poll (Weatherproof Dot Survey design)

Bean Polls allow for a simple “mood of the day” question to be asked of both vendors and shoppers. Based on the Oregon Extension Service’s Rapid Market Assessment tools,.the Bean…
Farmers/Vendors | Shoppers/Visitors | Market Research | Measurement | Qualitative | Data Collection/Methodology | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Counting Visitors at Markets

This short essay from the Farmers Market Coalition lays out why and how to perform shopper counts at your farmers market as part of a Rapid Market Assessment. Includes descriptions…
Farmers Market Metrics | Shoppers/Visitors | Best Practices | Quantitative | Tool/Toolkit | Data Collection/Methodology | Getting Started
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Blog
Guide #2: COLLECT: Data Collection Methods and Implementation

Counting Farmers Market Visitors and Customers in 2022

Blog post revisiting visitor count tools and methodologies with consideration for the 4Ms (mission, management, messaging, and measurement)
Shoppers/Visitors | Data Software/Technology | Data Collection/Methodology | Farmers Market Metrics | Best Practices | Getting Started
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Article (peer reviewed)
Guide #2: COLLECT: Data Collection Methods and Implementation

Designing an effective, scalable data collection tool to measure farmers market impacts

Provides a timeline of the steps and partnerships that led to the creation of the Farmers Market Metrics program, including the exploration of existing data collection systems suitable for grassroots…
Farmers Market Metrics | Farmers/Vendors | Best Practices | Market Research | Measurement | Data Collection/Methodology
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Whitepaper
Guide #2: COLLECT: Data Collection Methods and Implementation

The Market Profile: a history

History of collecting static structural characteristics of market organizations
Market Profile | Data Collection/Methodology | Getting Started
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Template
Guide #2: COLLECT: Data Collection Methods and Implementation

Vendor Evaluation Form

A sample form used by the Farmers’ Market Federation of New York to evaluate their vendors on market day in terms of topics such as image, display, product, pricing, and…
Survey/Surveying | Farmers Market Metrics | Best Practices | Farmers/Vendors | Sales | Getting Started
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Template
Guide #2: COLLECT: Data Collection Methods and Implementation

Data Collection Plan Worksheet

Worksheet for planning data collection across the market season
Farmers Market Metrics | Best Practices | Market Research | Market Profile | Getting Started
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Survey/Questionnaire
Guide #2: COLLECT: Data Collection Methods and Implementation

FMC 2018 Survey: State of the Market Organization

Example survey conducted by FMC, seeking information on market organizations
Data Collection/Methodology | Survey/Surveying | Market Research | Market Profile | Market Typology
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