FM360 is a collaborative metrics service for farmers markets that was developed through a partnership between market advocates, market managers, and researchers from the University of Minnesota. This page includes…

This tool offers an expansive list of metrics that U.S. food system practitioners and food movement organizations can use to hold ourselves accountable for progress towards a more equitable food…

This page includes tips on the types of data to collect at farmers markets as well as strategies, followed by a form that New Mexico Farmers Markets are asked to…

Detailed resources to support markets in implementing and using data collection methods including customer surveys, visitor counts, and gross sales tracking

Web page from Oregon Farmers Market Association sharing tools for collecting farmers market data.

Oregon State University Extension describes their three low-cost methods for farmers markets to gather data in order to make effective changes and improvements to their market. This resource describes two…

Tracking and Reporting Techniques and Tools gathered by the Alaska Farmers Market Association

Survey used by the Food Trust for gathering data from customers in person.

Example of a focus-group discussion guide created by The Food Trust to conduct focus groups with SNAP participants in oder to understand perceptions of Farmers Markets.

This short essay from the WA Farmers Market Management Toolkit lays out why and how to perform shopper counts at your farmers market.