Market Umbrella

Template for an in-person market meeting questionnaire on data collection

Using the SEED tool created by Market Umbrella, the Crescent City Farmers Market reports that the Crescent City Farmers Mkt-Mid City has an annual combined economic impact of $1,921,269.17 on…

Tool for deciding on data collection tools and metrics that a farmers market may want to use

This survey of farmers market vendors was administered in 2011 by the Maryland Department of Agriculture, along with a manager survey, to assess the growth and characteristics of markets. The…

Tool for understanding what populations at the market (vendor, shopper, and operator) are impacted by specific data collection tools and methodologies.

Template letter for intoducing the idea of data collection to vendors

Instructions on how to prepare vendor profile data

How to prepare an anonymous vendor sales report.

How to prepare a vendor sales report that includes identifying information.