How to use the zone counting method to get a market day visitor count

How to conduct a visitor survey at market

This article presents a methodological approach to studying and evaluating increasingly complex regional food systems. Social network analysis has been used to measure collaborations in health and education and is…

This research and extension effort has three objectives: * Provide markets with the essential information they need to improve their operations. * Develop research methods for conducting quantitative and qualitative…

Bean Polls allow for a simple “mood of the day” question to be asked of both vendors and shoppers. Based on the Oregon Extension Service’s Rapid Market Assessment tools,.the Bean…

Provides a timeline of the steps and partnerships that led to the creation of the Farmers Market Metrics program, including the exploration of existing data collection systems suitable for grassroots…

Worksheet for planning data collection across the market season

Example survey conducted by FMC, seeking information on market organizations

Example survey conducted by FMC, seeking information from market organizations that were operatong farmers markets during 2020 and the COVID-19 Pandemic.

Report detailing research done in Spring 2005 and Fall 2009 to explore differences based on psychographic and behavioral characteristics of farmers’ market consumers. Data analysis showed that four clusters were…