Farmers Market Evaluation

Archive

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Report

Results of a Dot Survey: USDA Outdoor Farmers Market (Washington, DC)

This report presents an analysis obtained from visitors to the USDA Farmers Market through dot surveys conducted on September 10th and 17th, 2010. The format provides an example of how…
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Report

Vermont Farmers Market Report 2017

Primarily, this report summarizes the results of two surveys conducted in early 2018 that collected information on the 2017 summer market season. NOFA-VT sent a farmers market survey to all…
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Report

How Do Farmers’ Markets Affect Neighboring Businesses?

A research brief by Oregon State University Extension with data for both weekday and weekend markets in Oregon showing the spillover sales generated by farmers market shoppers who also make…
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Report

When Things Don’t Work: Some Insights into Why Farmers Markets Close

This study looks at 53 farmers markets in Oregon and describes the dynamics of farmers’ market start-ups, closures, and manager turnover focusing on administrative revenue and labor. It examines the…
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Report

Advertising Impacts Reveal Buying Habits of Farmers’ Market Shoppers

This report details an innovative two year study conducted by the Pacific Coast Farmers’ Market Association (PCFMA), that revealed important details on customer buying habits and responses to advertising by…
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Presentation

Increasing Customers and Sales at Farmers Markets: Target Marketing Campaign with PCFMA

Presentation discussing the results of a collaboration between Pacific Coast Farmers Market Association (PCFMA) and USDA Agricultural Market Service to determine the effectiveness of target marketing as a viable promotional…
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Article-Popular Media

The Truth About Farmers Markets (Price Comparison)

An article discussing a farmers market price comparison study conducted by a business statistics class at Seattle University. Studying an area farmers market and two grocery markets over a two…
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Report

2014 Local Food Awareness Report for Gulfport MS

In cooperation with their educational partner Real Food Gulf Coast, the year-round open-air markets in Long Beach and in Ocean Springs are actively increasing local food accessibility and affordability in…
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