Farmers Market Evaluation

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Farmers Market Research and Data

Documenting the Flowering of Public Markets | trans•act research

Farmers market fans have long argued that markets de- liver a “triple bottom line” as they benefit food producers, consumers and the larger community. While anecdotal evidence indicates that public…
Sample/Example | Measurement | Data Use | Best Practices | Market Research | Market Profile | Market Typology
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How-To
Program Measurement: Grants and Individual Programming

SNAP Eligible Goods “How To” Resource

This set of instructions supports operators about to embark on counts of SNAP eligible goods at market
SNAP EBT | Market Research | Quantitative
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Report
Farmers Market Research and Data

Vermont Market Currency Report

2013 report analyzing Vermont farmers markets’ SNAP, FMNP and incentive systems. Report funded by Vermont Agency of Agriculture, Food and Markets (VAAFM) and NOFA-VT.
Sales | Data Visualization | Data Use | Market Research | Market Profile | Market Typology | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Shoppers/Visitors | Data Collection/Methodology | Price | Sales Technology
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Promotional Material
Farmers Market Research and Data

Farmers Market Facts & Figures

List of data points and source references for information related to how farmers markets are key for community access, farmers markets are the future of local food, farmers markets fuel…
Market Research | Marketing/Messaging | Economic Impact | Qualitative | Quantitative | Getting Started
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Guide/Toolkit
Farmers Market Research and Data

2023 Quick Guide to Resources for Data Collection

An extensive resource page for data collection tools and context from FMC and partners
Data Visualization | Data Use | Best Practices | Market Research | Market Profile | Market Typology | Data Collection/Methodology | Getting Started
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Survey/Questionnaire
Farmers Market Research and Data

Offline Market Day Report Collection Form

This checklist allows markets to easily gather market-day metrics
Shoppers/Visitors | Farmers/Vendors | Sales | Market Budget | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research
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Survey/Questionnaire
Farmers Market Research and Data

Offline Visitor Survey

Sample visitor survey tool
Survey/Surveying | Shoppers/Visitors | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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