This pdf originally from the farmers market metrics software lists availble metrics for 2022 as well as FMC's top metrics for farmers markets

This research and extension effort has three objectives: * Provide markets with the essential information they need to improve their operations. * Develop research methods for conducting quantitative and qualitative…

This research paper compiles the results for a series of questionnaires given to farmers’ market customers in Corvallis and Albany, Oregon. The results indicate that, among other findings, customers come…

A series of case studies on farmers markets that held focus groups with SNAP participants to understand various aspects of shoppers use and perceptions.

The set of instructions supports operators about to collect data for the market day report.

Tool for deciding on data collection tools and metrics that a farmers market may want to use

Tool for understanding what populations at the market (vendor, shopper, and operator) are impacted by specific data collection tools and methodologies.

Template letter for intoducing the idea of data collection to vendors

How to prepare an anonymous vendor sales report.

How to prepare a vendor sales report that includes identifying information.