Example of a focus-group discussion guide created by The Food Trust to conduct focus groups with SNAP participants in oder to understand perceptions of Farmers Markets.

This pdf originally from the farmers market metrics software lists availble metrics for 2022 as well as FMC's top metrics for farmers markets

A series of case studies on farmers markets that held focus groups with SNAP participants to understand various aspects of shoppers use and perceptions.

The set of instructions supports operators about to collect data for the market day report.

Tool for deciding on data collection tools and metrics that a farmers market may want to use

Tool for understanding what populations at the market (vendor, shopper, and operator) are impacted by specific data collection tools and methodologies.

Template letter for intoducing the idea of data collection to vendors

How to prepare an anonymous vendor sales report.

How to prepare a vendor sales report that includes identifying information.

How to use the zone counting method to get a market day visitor count