Report
West Virginia Market Census 2018
A one-page visualization of market data from the WV farmers Market census in 2018.
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Resource Library
Report
Winooski Farmers Market Metrics Report-Prototype
Prototype reports were crafted for the FMC Farmers Market Metrics Project with funding from the Knight Foundation. To create these reports, FMC Executive Director Jen O’Brien and researcher Darlene Wolnik…
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Report
Farmers Markets and the Experiences of Market Managers in Washington State: Summary Report
Example of a two-page data analysis based on a survey of market managers
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Report
Vermont Farmers Market Report 2017
Primarily, this report summarizes the results of two surveys conducted in early 2018 that collected information on the 2017 summer market season. NOFA-VT sent a farmers market survey to all…
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Report
Results of a Dot Survey: USDA Outdoor Farmers Market (Washington, DC)
This report presents an analysis obtained from visitors to the USDA Farmers Market through dot surveys conducted on September 10th and 17th, 2010. The format provides an example of how…
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Report
New Hampshire Farmers Market Manager and & Customer Surveys
A 2013 customer survey at 24 farmers markets conducted by the University of New Hampshire College of Life Sciences and Agriculture and UNH Cooperative Extension found that the majority of…
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Report
Local Food and Diversity in Public Space: A Study of the Perceptions and Practices of Minneapolis Farmers Market Customers
Report arguing that the availability of locally grown and non-local food encourages diversity at farmers markets and makes some suggestions to increase market diversity across the categories of class, race,…
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Article-Popular Media
The Truth About Farmers Markets (Price Comparison)
An article discussing a farmers market price comparison study conducted by a business statistics class at Seattle University. Studying an area farmers market and two grocery markets over a two…
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Presentation
The Consumer & the Farmers Market: What the Research Shows Us
This powerpoint presentation reviews Mid-Atlantic consumer attitudes and behaviors related to farmers markets. Includes distinguishing characteristics of farmers market shoppers in Philadelphia, Washington, DC, Baltimore, Richmond, and New York City,…
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Presentation
Increasing Customers and Sales at Farmers Markets: Target Marketing Campaign with PCFMA
Presentation discussing the results of a collaboration between Pacific Coast Farmers Market Association (PCFMA) and USDA Agricultural Market Service to determine the effectiveness of target marketing as a viable promotional…
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