Farmers Market Evaluation

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Presentation
Guide #5: SHARE: Utilize and Communicate Results

FMC Data Visualization & Communication Resource

Tool developed by FMC to help farmers market advocates use data to tell the story of markets in their communities.
Data Visualization | Data Use | Best Practices | Marketing/Messaging | Tool/Toolkit | Getting Started
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Report
Guide #5: SHARE: Utilize and Communicate Results

2020 Farmers Market Summary: The Market at Pepper Place

This single page annual report offers an example of how to use metrics infographics to represent market innovations in the era of COVID 19
Data Visualization | Farmers Market Metrics | Marketing/Messaging | Market Organization | Sample/Example
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Report
Guide #5: SHARE: Utilize and Communicate Results

2020 Farmers Market Summary: Metuchen Farmers Market

This single page annual report offers an example of how to use metrics infographics to represent market innovations in the era of COVID 19
Data Visualization | Farmers Market Metrics | Marketing/Messaging | Market Organization | Sample/Example
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Report
Guide #5: SHARE: Utilize and Communicate Results

2020 Farmers Market Summary: Columbia Farmers Market

This single page annual report offers an example of how to use metrics infographics to represent market innovations in the era of COVID 19
Data Visualization | Farmers Market Metrics | Marketing/Messaging | Market Organization | Sample/Example
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Article (peer reviewed)
Guide #5: SHARE: Utilize and Communicate Results

Examination of a Farmers Market on a University Campus.

Sustainability and locally sourced goods are pressing issues in today’s society for many environmental, economic, and cultural reasons. Farmers markets are becoming a highly popular method of implementing these ideas.…
Market Research | Market Profile | Market Typology
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Report
Guide #5: SHARE: Utilize and Communicate Results

2014 Local Food Awareness Report for Gulfport MS

In cooperation with their educational partner Real Food Gulf Coast, the year-round open-air markets in Long Beach and in Ocean Springs are actively increasing local food accessibility and affordability in…
Sample/Example | Qualitative | Focus Group | Market Research | Shoppers/Visitors | Farmers/Vendors
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Report
Guide #5: SHARE: Utilize and Communicate Results

2020 Farmers Market Summary: Howe Meadow Farmers Market

This single page annual report offers an example of how to use metrics infographics to represent market innovations in the era of COVID 19
Data Visualization | Farmers Market Metrics | Marketing/Messaging | Market Organization | Sample/Example
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Report
Guide #5: SHARE: Utilize and Communicate Results

Countryside Conservancy Farmers Market Metrics Report-Prototype

Prototype reports were crafted for the FMC Farmers Market Metrics Project with funding from the Knight Foundation. To create these reports, FMC Executive Director Jen O’Brien and researcher Darlene Wolnik…
Data Visualization | Farmers Market Metrics | Marketing/Messaging | Market Organization | Sample/Example
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Report
Guide #5: SHARE: Utilize and Communicate Results

Carrboro Farmers Market Metrics Report-Prototype

Prototype reports were crafted for the FMC Farmers Market Metrics Project thanks to Knight Foundation funding. To create these reports, FMC Executive Director Jen O’Brien and researcher Darlene Wolnik worked…
Data Visualization | Farmers Market Metrics | Marketing/Messaging | Market Organization | Sample/Example
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