Instructions on how to prepare vendor profile data

How to prepare an anonymous vendor sales report.

How to prepare a vendor sales report that includes identifying information.

How to use the zone counting method to get a market day visitor count

Table describing the typical range in comfort level among market organizations with building a sustained data collection culture at farmers markets

Bean Polls allow for a simple “mood of the day” question to be asked of both vendors and shoppers. Based on the Oregon Extension Service’s Rapid Market Assessment tools,.the Bean…

This short essay from the Farmers Market Coalition lays out why and how to perform shopper counts at your farmers market as part of a Rapid Market Assessment. Includes descriptions…

Blog post revisiting visitor count tools and methodologies with consideration for the 4Ms (mission, management, messaging, and measurement)

History of collecting static structural characteristics of market organizations

A sample form used by the Farmers’ Market Federation of New York to evaluate their vendors on market day in terms of topics such as image, display, product, pricing, and…