Farmers Market Evaluation

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Presentation
Guide #5: SHARE: Utilize and Communicate Results

FMC Data Visualization & Communication Resource

Tool developed by FMC to help farmers market advocates use data to tell the story of markets in their communities.
Data Visualization | Data Use | Best Practices | Marketing/Messaging | Tool/Toolkit | Getting Started
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Infographic
Guide #5: SHARE: Utilize and Communicate Results

Market Clusters Graphic

Graphic depicting common market typologies including characteristics such as administration, partnerships, programming, and potentially useful metrics
Data Visualization | Best Practices | Market Profile | Market Typology | Getting Started
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Survey/Questionnaire
Farmers Market Research and Data

Farmers Market Evaluation Checklist

A two-page form that offers a comprehensive checklist for any third party evaluating the characteristics of a given farmers market so that managers can improve their services.
Sample/Example | Best Practices | Market Profile | Market Typology | Survey/Surveying | Measurement | Getting Started
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Guide/Toolkit
Program Measurement: Grants and Individual Programming

Measuring National Farmers Market Week

Defining metrics helpful to measuring impact of activities related to NFMW.
Farmers/Vendors | Best Practices | Data Collection/Methodology | Measurement | Getting Started
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Survey/Questionnaire
Farmers Market Research and Data

Offline Visitor Survey

Sample visitor survey tool
Survey/Surveying | Shoppers/Visitors | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Survey/Questionnaire
Farmers Market Research and Data

Vendor Profile Questions

Questionaire for creating vendor profiles
Farmers/Vendors | Farmers Market Metrics | Quantitative | Qualitative | Getting Started
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Template
Farmers Market Research and Data

Vendor Sales Slip Template

Tool for gathering sales data from vendors
Farmers/Vendors | Sales | Data Use | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Template
Farmers Market Research and Data

Visitor Count Tally Sheet

Spreadsheet form for countring market visitors
Shoppers/Visitors | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Template
Farmers Market Research and Data

Visitor Count Testing Methods Form

Word document form for countring market visitors
Shoppers/Visitors | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Template
Farmers Market Research and Data

Visitor Count Zone Form

Tool for counting market day visitors by zone
Shoppers/Visitors | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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