Farmers Market Evaluation

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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Vendor Profile How-To Resource

Instructions on how to prepare vendor profile data
Farmers/Vendors | Farmers Market Metrics | Data Collection/Methodology | Best Practices | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Vendor Sales- Anonymous How-To Resource

How to prepare an anonymous vendor sales report.
Farmers/Vendors | Sales | Data Use | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Vendor Sales- Reported How-To Resource

How to prepare a vendor sales report that includes identifying information.
Farmers/Vendors | Sales | Data Use | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Visitor Count How-To Resource

How to use the zone counting method to get a market day visitor count
Market Staff | Volunteers | Shoppers/Visitors | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Visitor Survey How-To Resource

How to conduct a visitor survey at market
Volunteers | Survey/Surveying | Shoppers/Visitors | Market Staff | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Blog
Guide #2: COLLECT: Data Collection Methods and Implementation

Counting Farmers Market Visitors and Customers in 2022

Blog post revisiting visitor count tools and methodologies with consideration for the 4Ms (mission, management, messaging, and measurement)
Shoppers/Visitors | Data Software/Technology | Data Collection/Methodology | Farmers Market Metrics | Best Practices | Getting Started
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Whitepaper
Guide #2: COLLECT: Data Collection Methods and Implementation

The Market Profile: a history

History of collecting static structural characteristics of market organizations
Market Profile | Data Collection/Methodology | Getting Started
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Template
Guide #2: COLLECT: Data Collection Methods and Implementation

Vendor Evaluation Form

A sample form used by the Farmers’ Market Federation of New York to evaluate their vendors on market day in terms of topics such as image, display, product, pricing, and…
Survey/Surveying | Farmers Market Metrics | Best Practices | Farmers/Vendors | Sales | Getting Started
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Template
Guide #2: COLLECT: Data Collection Methods and Implementation

Data Collection Plan Worksheet

Worksheet for planning data collection across the market season
Farmers Market Metrics | Best Practices | Market Research | Market Profile | Getting Started
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Infographic
Building a Culture of Data Collection

Data Collection Comfort Among US Farmers Markets

Table describing the typical range in comfort level among market organizations with building a sustained data collection culture at farmers markets
Data Collection/Methodology | Market Staff | Getting Started
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