Farmers Market Evaluation

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Guide/Toolkit
Program Measurement: Grants and Individual Programming

Anti-Racist Farmers Market Toolkit: "Evaluate" Section

The Anti-Racist Farmers Market Toolkit was developed by a group of Black food systems leaders and market managers to help offer ways for managers to put the concepts of anti-racism…
Farmers/Vendors | Best Practices | Survey/Surveying | Shoppers/Visitors | Demographic Data | Diversity/Equity/Inclusion/Accessibility | Mission | Management | Marketing/Messaging | Measurement
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Guide/Toolkit
Program Measurement: Grants and Individual Programming

Measuring National Farmers Market Week

Defining metrics helpful to measuring impact of activities related to NFMW.
Farmers/Vendors | Best Practices | Data Collection/Methodology | Measurement | Getting Started
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Blog
Farmers Market Research and Data

How Can FMC Help Markets Analyze This Year?

A blog post from FMC sharing the results of surveys conducted by FMC with input from farmers market managers across the country during 2020 and the COVID 19 Pandemic.
Farmers/Vendors | Sales | SNAP EBT | Nutrition Incentives | Market Staff | Volunteers
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Survey/Questionnaire
Farmers Market Research and Data

Offline Market Day Report Collection Form

This checklist allows markets to easily gather market-day metrics
Shoppers/Visitors | Farmers/Vendors | Sales | Market Budget | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research
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Survey/Questionnaire
Farmers Market Research and Data

Vendor Profile Questions

Questionaire for creating vendor profiles
Farmers/Vendors | Farmers Market Metrics | Quantitative | Qualitative | Getting Started
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Template
Farmers Market Research and Data

Vendor Sales Slip Template

Tool for gathering sales data from vendors
Farmers/Vendors | Sales | Data Use | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Report
Farmers Market Research and Data

Stagnant, Saturated, or Ready to Surge? Strategic Marketing Investments for Vermont’s Direct to Consumer Markets

This report, “Stagnant, Saturated, or Ready to Surge?” was commissioned by NOFA-VT to understand how current trends in food retailing and consumer values shape the opportunities and challenges for Vermont’s…
Market Research | Price | Data Visualization | Marketing/Messaging | Data Use | Farmers/Vendors | Sales | Mission | Quantitative
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Online Database
Guide #2: COLLECT: Data Collection Methods and Implementation

FM360 Collaborative Metrics Service

FM360 is a collaborative metrics service for farmers markets that was developed through a partnership between market advocates, market managers, and researchers from the University of Minnesota. This page includes…
Farmers/Vendors | Sales | Data Visualization | Data Use | Quantitative | Shoppers/Visitors
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