This survey of farmers market vendors was administered in 2011 by the Maryland Department of Agriculture, along with a manager survey, to assess the growth and characteristics of markets. The…

The set of instructions supports operators about to collect data for the market day report.

Template letter for intoducing the idea of data collection to vendors

Instructions on how to prepare vendor profile data

How to prepare an anonymous vendor sales report.

How to prepare a vendor sales report that includes identifying information.

Illinois Farmers Market Association training manual with a section on market assessment.

Mystery shops are common practice in large retail companies; some corporations have a mystery shop done each month at each location. It is a very useful tool to learn what…

Tool for collecting data from vendors on SNAP-eligible products sold at markets.

Bean Polls allow for a simple “mood of the day” question to be asked of both vendors and shoppers. Based on the Oregon Extension Service’s Rapid Market Assessment tools,.the Bean…