Farmers Market Evaluation

Archive

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Guide/Toolkit

2023 Quick Guide to Resources for Data Collection

An extensive resource page for data collection tools and context from FMC and partners
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Template

Vendor Sales Slip Template

Tool for gathering sales data from vendors
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Report

Stagnant, Saturated, or Ready to Surge? Strategic Marketing Investments for Vermont’s Direct to Consumer Markets

This report, “Stagnant, Saturated, or Ready to Surge?” was commissioned by NOFA-VT to understand how current trends in food retailing and consumer values shape the opportunities and challenges for Vermont’s…
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Report

Vermont Farmers’ Markets and Grocery Stores: A Price Comparison

the primary objectives of this price comparison study are threefold: 1. Establish an overview of prices at farmers’ markets that consumers can expect to encounter in Vermont, and how they…
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Online Database

FM360 Collaborative Metrics Service

FM360 is a collaborative metrics service for farmers markets that was developed through a partnership between market advocates, market managers, and researchers from the University of Minnesota. This page includes…
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Guide/Toolkit

Farmers Market Metrics: A Toolkit for Collecting & Using Data

Detailed resources to support markets in implementing and using data collection methods including customer surveys, visitor counts, and gross sales tracking
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Course

Introduction to Measuring Your Farmers Market Impact

In this free online course, farmers market organizers across Texas share the benefits, challenges, and solutions to collecting data. Students will be able to customize a practical data plan and…
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Guide/Toolkit

The “Market Vitals” Project

A tool-kit on collecting market vitals from the Washington State Farmers Market Association
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Template

Template Letter to Vendors

Template letter for intoducing the idea of data collection to vendors
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How-To

Vendor Sales- Anonymous How-To Resource

How to prepare an anonymous vendor sales report.
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