Farmers Market Evaluation

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Report
Guide #5: SHARE: Utilize and Communicate Results

West Virginia Market Census 2018

A one-page visualization of market data from the WV farmers Market census in 2018.
Shoppers/Visitors | Sales | Data Visualization | Data Use | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Quantitative | State Farmers Market Association | Sample/Example
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Webinar
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Oregon Farmers Market Association 2020 Census Results

Oregon Farmers Market Association recently released results from its 2020 census of farmers markets in a webinar titled “What Happened at Oregon Farmers Markets in 2020.” This presentation holds interesting…
Data Visualization | Data Use | State Farmers Market Association | Best Practices
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Report
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Oregon City Farmers Market Metrics Report-Prototype

Prototype reports were crafted for the FMC Farmers Market Metrics Project with funding from the Knight Foundation. To create these reports, FMC Executive Director Jen O’Brien and researcher Darlene Wolnik…
Data Visualization | Data Use | Farmers Market Metrics | Sample/Example | Market Organization
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Report
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When Things Don’t Work: Some Insights into Why Farmers Markets Close

This study looks at 53 farmers markets in Oregon and describes the dynamics of farmers’ market start-ups, closures, and manager turnover focusing on administrative revenue and labor. It examines the…
Management | Best Practices | Market Research | Market Profile | Market Typology | Cooperative Extension | Market Staff | Data Use
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Presentation
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Increasing Customers and Sales at Farmers Markets: Target Marketing Campaign with PCFMA

Presentation discussing the results of a collaboration between Pacific Coast Farmers Market Association (PCFMA) and USDA Agricultural Market Service to determine the effectiveness of target marketing as a viable promotional…
Data Visualization | Shoppers/Visitors | Sales Technology | Demographic Data | Data Use | Best Practices | Market Research | Measurement
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Presentation
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The Consumer & the Farmers Market: What the Research Shows Us

This powerpoint presentation reviews Mid-Atlantic consumer attitudes and behaviors related to farmers markets. Includes distinguishing characteristics of farmers market shoppers in Philadelphia, Washington, DC, Baltimore, Richmond, and New York City,…
Data Use | Shoppers/Visitors | Survey/Surveying
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Report
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Local Food and Diversity in Public Space: A Study of the Perceptions and Practices of Minneapolis Farmers Market Customers

Report arguing that the availability of locally grown and non-local food encourages diversity at farmers markets and makes some suggestions to increase market diversity across the categories of class, race,…
Funding/Grants | Data Use | SNAP EBT | Nutrition Incentives | Qualitative | Quantitative | Demographic Data | Shoppers/Visitors
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Report
Guide #5: SHARE: Utilize and Communicate Results

Winooski Farmers Market Metrics Report-Prototype

Prototype reports were crafted for the FMC Farmers Market Metrics Project with funding from the Knight Foundation. To create these reports, FMC Executive Director Jen O’Brien and researcher Darlene Wolnik…
Shoppers/Visitors | Farmers/Vendors | Sales | Data Visualization | Data Use | Farmers Market Metrics | Sample/Example | Market Organization
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How-To
Guide #5: SHARE: Utilize and Communicate Results

General Tips on FMLFPP Grant Writing

Quick Tips on some sections of the FMPP grant, including a section on how to determine outcome indicators
Funding/Grants | Data Use | USDA
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