Oregon Farmers Market Association recently released results from its 2020 census of farmers markets in a webinar titled “What Happened at Oregon Farmers Markets in 2020.” This presentation holds interesting…

Prototype reports were crafted for the FMC Farmers Market Metrics Project with funding from the Knight Foundation. To create these reports, FMC Executive Director Jen O’Brien and researcher Darlene Wolnik…

Report on the results of reflection and listening sessions conducted by the Oregon Public Health Institute on healthy eating at Farmers Markets

A research brief by Oregon State University Extension with data for both weekday and weekend markets in Oregon showing the spillover sales generated by farmers market shoppers who also make…

This study looks at 53 farmers markets in Oregon and describes the dynamics of farmers’ market start-ups, closures, and manager turnover focusing on administrative revenue and labor. It examines the…

This report details an innovative two year study conducted by the Pacific Coast Farmers’ Market Association (PCFMA), that revealed important details on customer buying habits and responses to advertising by…

Greenbelt Farmers’ Market Network (GBFMN) in Toronto Ontario commissioned this study funded by the Friends of the Greenbelt Foundation. A total of 339 shoppers at farmers markets located in and…

This booklet from the Historic Lewes Farmers Market in Delaware is the result of asking the question, “What can we do to increase sales and attendance at our market?”. It…

An overview of the challenges of fundraising during Covid-19, successful approaches, and lessons learned. Example of using data to make a case to funders.

This single page infographic offers an example of how one farmers market shares data on the broad effects of a farmers market