A summary report detailing the results of a study by FMC surveying all known farmers market associations. The purpose of the survey was to identify how FMAs are organized, how…

The 124 page report is based on in-depth research (four focus groups and 12 individual interviews) and a telephone measurement survey conducted among a cross section of market managers and…

Greenbelt Farmers’ Market Network (GBFMN) in Toronto Ontario commissioned this study funded by the Friends of the Greenbelt Foundation. A total of 339 shoppers at farmers markets located in and…

This booklet from the Historic Lewes Farmers Market in Delaware is the result of asking the question, “What can we do to increase sales and attendance at our market?”. It…

An overview of the challenges of fundraising during Covid-19, successful approaches, and lessons learned. Example of using data to make a case to funders.

This single page infographic offers an example of how one farmers market shares data on the broad effects of a farmers market

Prototype reports were crafted for the FMC Farmers Market Metrics Project with funding from the Knight Foundation. To create these reports, FMC Executive Director Jen O’Brien and researcher Darlene Wolnik…

This single page annual report offers an example of how to use metrics infographics to represent market innovations in the era of COVID 19

This one-page report shares market impacts through text and easy to read infographics

A survey of 513 New Hampshire residents conducted in February 2017 has revealed that about 84 percent of respondents have shopped, and close to 16 percent have never shopped, at…