Farmers Market Evaluation

A Learning Approach to Strengthening Farmers Markets

This research and extension effort has three
objectives:
* Provide markets with the essential information
they need to improve their operations.
* Develop research methods for conducting
quantitative and qualitative research in farmers’ markets.
* Provide managers and board members with opportunities to critically examine each other’s
markets, develop their own analytical skills, and
establish a mutually reinforcing network of individuals who share information and insights
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