Farmers Market Evaluation

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Survey/Questionnaire
Guide #2: COLLECT: Data Collection Methods and Implementation

Washington State: Survey of Market Managers 2010

2010 survey collecting data from market managers in Washington State.
Farmers/Vendors | Survey/Surveying | State Farmers Market Association | Sales | Market Staff | Market Typology
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

COUNTING SHOPPERS at YOUR FARMERS MARKET

This short essay from the WA Farmers Market Management Toolkit lays out why and how to perform shopper counts at your farmers market.
Shoppers/Visitors | Best Practices | Quantitative | Tool/Toolkit | Data Collection/Methodology
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Focus Group Discussion Guide-SNAP Market Shoppers

Example of a focus-group discussion guide created by The Food Trust to conduct focus groups with SNAP participants in oder to understand perceptions of Farmers Markets.
Qualitative | SNAP EBT | Nutrition Incentives | Focus Group | Shoppers/Visitors | Best Practices | Market Research
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Survey/Questionnaire
Guide #2: COLLECT: Data Collection Methods and Implementation

2016 Farmers' Market Customer Survey

Survey used by the Food Trust for gathering data from customers in person.
Survey/Surveying | Shoppers/Visitors | Data Collection/Methodology
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Guide/Toolkit
Guide #2: COLLECT: Data Collection Methods and Implementation

Alaska Farmers Market Toolkit

Tracking and Reporting Techniques and Tools gathered by the Alaska Farmers Market Association
Farmers Market Metrics | Best Practices | State Farmers Market Association | Data Collection/Methodology
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Guide/Toolkit
Guide #2: COLLECT: Data Collection Methods and Implementation

Tools for Rapid Market Assessment

Oregon State University Extension describes their three low-cost methods for farmers markets to gather data in order to make effective changes and improvements to their market. This resource describes two…
Best Practices | Data Collection/Methodology | Getting Started
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Web Page
Guide #2: COLLECT: Data Collection Methods and Implementation

Collecting Market Data

Web page from Oregon Farmers Market Association sharing tools for collecting farmers market data.
Data Collection/Methodology | Qualitative | Quantitative | Best Practices
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Guide/Toolkit
Guide #2: COLLECT: Data Collection Methods and Implementation

Farmers Market Metrics: A Toolkit for Collecting & Using Data

Detailed resources to support markets in implementing and using data collection methods including customer surveys, visitor counts, and gross sales tracking
Data Use | Best Practices | Measurement | Shoppers/Visitors | Survey/Surveying
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Market Data (New Mexico)

This page includes tips on the types of data to collect at farmers markets as well as strategies, followed by a form that New Mexico Farmers Markets are asked to…
Best Practices | Data Collection/Methodology | Survey/Surveying
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Guide/Toolkit
Guide #2: COLLECT: Data Collection Methods and Implementation

Measuring Racial Equity in the Food System: Established and Suggested Metrics

This tool offers an expansive list of metrics that U.S. food system practitioners and food movement organizations can use to hold ourselves accountable for progress towards a more equitable food…
Diversity/Equity/Inclusion/Accessibility | Demographic Data | Data Collection/Methodology
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