Farmers Market Evaluation

Stagnant, Saturated, or Ready to Surge? Strategic Marketing Investments for Vermont’s Direct to Consumer Markets

This report, “Stagnant, Saturated, or
Ready to Surge?” was commissioned
by NOFA-VT to understand how
current trends in food retailing and
consumer values shape the opportunities
and challenges for Vermont’s direct
to consumer food marketers. The
report is based on secondary research
and interviews of 28 direct marketing
stakeholders conducted from June–
September 2017.
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