Boulder County Focus Group SNAP Market Shopper Findings
In early 2016, as part of the SNAP Harvest Bucks project, Boulder County Public Health conducted focus groups and keyinformant interviews with Boulder County residents receiving SNAP benefits. The discussions provided valuable
information about the knowledge, barriers, and resources needed to encourage SNAP recipients to shop at a farmers
market for fresh fruits and vegetables. The interviews and focus groups aimed to help staff better understand how best to encourage SNAP recipients to
purchase fruits and vegetables at a farmers market by understanding their experiences, knowledge, self-efficacy, and
motivations related to:
1. Shopping for fresh produce
2. Cooking fresh vegetables
3. Visiting/shopping at a farmers market
4. The Harvest Bucks program
5. Services and support for SNAP participants at farmers markets
6. Outreach materials and methods
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information about the knowledge, barriers, and resources needed to encourage SNAP recipients to shop at a farmers
market for fresh fruits and vegetables. The interviews and focus groups aimed to help staff better understand how best to encourage SNAP recipients to
purchase fruits and vegetables at a farmers market by understanding their experiences, knowledge, self-efficacy, and
motivations related to:
1. Shopping for fresh produce
2. Cooking fresh vegetables
3. Visiting/shopping at a farmers market
4. The Harvest Bucks program
5. Services and support for SNAP participants at farmers markets
6. Outreach materials and methods