This research paper compiles the results for a series of questionnaires given to farmers’ market customers in Corvallis and Albany, Oregon. The results indicate that, among other findings, customers come…
Quantitative | Market Research | Cooperative Extension | Survey/Surveying
This survey of farmers market vendors was administered in 2011 by the Maryland Department of Agriculture, along with a manager survey, to assess the growth and characteristics of markets. The…
Report detailing research done in Spring 2005 and Fall 2009 to explore differences based on psychographic and behavioral characteristics of farmers’ market consumers. Data analysis showed that four clusters were…
Quantitative | Market Research | Survey/Surveying | Marketing/Messaging
The Community Food Project Evaluation Toolkit (Toolkit) is a hands-on workbook designed to help community food project (CFP) staff conduct evaluations of their programs to develop the kind of information…
Funding/Grants | Data Use | Measurement | Data Collection/Methodology | Qualitative | Quantitative | Survey/Surveying | Focus Group | Shoppers/Visitors
A sample form used by the Farmers’ Market Federation of New York to evaluate their vendors on market day in terms of topics such as image, display, product, pricing, and…
Survey/Surveying | Farmers Market Metrics | Best Practices | Farmers/Vendors | Sales | Getting Started