Farmers Market Evaluation

Archive

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Presentation

The Consumer & the Farmers Market: What the Research Shows Us

This powerpoint presentation reviews Mid-Atlantic consumer attitudes and behaviors related to farmers markets. Includes distinguishing characteristics of farmers market shoppers in Philadelphia, Washington, DC, Baltimore, Richmond, and New York City,…
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Report

New Hampshire Farmers Market Manager and & Customer Surveys

A 2013 customer survey at 24 farmers markets conducted by the University of New Hampshire College of Life Sciences and Agriculture and UNH Cooperative Extension found that the majority of…
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Report

Results of a Dot Survey: USDA Outdoor Farmers Market (Washington, DC)

This report presents an analysis obtained from visitors to the USDA Farmers Market through dot surveys conducted on September 10th and 17th, 2010. The format provides an example of how…
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Report

How Do Farmers’ Markets Affect Neighboring Businesses?

A research brief by Oregon State University Extension with data for both weekday and weekend markets in Oregon showing the spillover sales generated by farmers market shoppers who also make…
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Report

Advertising Impacts Reveal Buying Habits of Farmers’ Market Shoppers

This report details an innovative two year study conducted by the Pacific Coast Farmers’ Market Association (PCFMA), that revealed important details on customer buying habits and responses to advertising by…
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Report

Greenbelt Farmers' Market Network Research Survey 2012

Example of a report based on a survey of farmers market shoppers about the impact of the market in their lives.
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Report

Consumer Insights to Support Messaging for Vermont Direct Markets

This study examines responses from three focus groups and two online surveys of instate and out-of-state food consumers in Vermont to determine the frequency, motivation, and barriers of shopping at…
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