A series of case studies on farmers markets that held focus groups with SNAP participants to understand various aspects of shoppers use and perceptions.

The set of instructions supports operators about to collect data for the market day report.

How to use the zone counting method to get a market day visitor count

A brief survey for visitors emphasizing transportation methods, purchasing methods, and contributions to the local economy.

How to conduct a visitor survey at market

Mystery shops are common practice in large retail companies; some corporations have a mystery shop done each month at each location. It is a very useful tool to learn what…

The Community Food Project Evaluation Toolkit (Toolkit) is a hands-on workbook designed to help community food project (CFP) staff conduct evaluations of their programs to develop the kind of information…

Bean Polls allow for a simple “mood of the day” question to be asked of both vendors and shoppers. Based on the Oregon Extension Service’s Rapid Market Assessment tools,.the Bean…

This short essay from the Farmers Market Coalition lays out why and how to perform shopper counts at your farmers market as part of a Rapid Market Assessment. Includes descriptions…

Blog post revisiting visitor count tools and methodologies with consideration for the 4Ms (mission, management, messaging, and measurement)