Farmers Market Evaluation

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Report
Farmers Market Research and Data

SNAP At The Market: Focus Group Findings

Report sharing the results of a focus group with shoppers who use SNAP at Farmers Markets
SNAP EBT | Focus Group | Shoppers/Visitors | Demographic Data | Marketing/Messaging
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Report
Farmers Market Research and Data

Vermont Market Currency Report

2013 report analyzing Vermont farmers markets’ SNAP, FMNP and incentive systems. Report funded by Vermont Agency of Agriculture, Food and Markets (VAAFM) and NOFA-VT.
Sales | Data Visualization | Data Use | Market Research | Market Profile | Market Typology | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Shoppers/Visitors | Data Collection/Methodology | Price | Sales Technology
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Survey/Questionnaire
Farmers Market Research and Data

Offline Market Day Report Collection Form

This checklist allows markets to easily gather market-day metrics
Shoppers/Visitors | Farmers/Vendors | Sales | Market Budget | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research
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Survey/Questionnaire
Farmers Market Research and Data

Offline Visitor Survey

Sample visitor survey tool
Survey/Surveying | Shoppers/Visitors | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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Online Database
Guide #2: COLLECT: Data Collection Methods and Implementation

FM360 Collaborative Metrics Service

FM360 is a collaborative metrics service for farmers markets that was developed through a partnership between market advocates, market managers, and researchers from the University of Minnesota. This page includes…
Farmers/Vendors | Sales | Data Visualization | Data Use | Quantitative | Shoppers/Visitors
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Guide/Toolkit
Guide #2: COLLECT: Data Collection Methods and Implementation

Farmers Market Metrics: A Toolkit for Collecting & Using Data

Detailed resources to support markets in implementing and using data collection methods including customer surveys, visitor counts, and gross sales tracking
Data Use | Best Practices | Measurement | Shoppers/Visitors | Survey/Surveying
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Survey/Questionnaire
Guide #2: COLLECT: Data Collection Methods and Implementation

2016 Farmers' Market Customer Survey

Survey used by the Food Trust for gathering data from customers in person.
Survey/Surveying | Shoppers/Visitors | Data Collection/Methodology
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

Focus Group Discussion Guide-SNAP Market Shoppers

Example of a focus-group discussion guide created by The Food Trust to conduct focus groups with SNAP participants in oder to understand perceptions of Farmers Markets.
Qualitative | SNAP EBT | Nutrition Incentives | Focus Group | Shoppers/Visitors | Best Practices | Market Research
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How-To
Guide #2: COLLECT: Data Collection Methods and Implementation

COUNTING SHOPPERS at YOUR FARMERS MARKET

This short essay from the WA Farmers Market Management Toolkit lays out why and how to perform shopper counts at your farmers market.
Shoppers/Visitors | Best Practices | Quantitative | Tool/Toolkit | Data Collection/Methodology
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Guide/Toolkit
Guide #1: PLAN: Evaluation Planning and Metric Selection

The “Market Vitals” Project

A tool-kit on collecting market vitals from the Washington State Farmers Market Association
Data Use | Best Practices | Measurement | Shoppers/Visitors | Survey/Surveying | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Market Staff | Volunteers
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