Farmers Market Evaluation

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Farmers Market Research and Data

West Central Minnesota Farmers Market Pricing Study

University of Minnesota Extension found that farmers market prices during peak growing season were highly competitive with regional grocery store prices. To research how prices for these commonly purchased foods…
Sales | Data Visualization | Data Use | Market Research | Market Profile | Market Typology | Shoppers/Visitors | Data Collection/Methodology | Price | Cooperative Extension
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Report
Farmers Market Research and Data

Mapping Competition Zones for Vendors and Customers in U.S. Farmers Markets

This study from the Agricultural Marketing Service concludes that the relatively small customer travel distances suggest that managers will probably need to focus their marketing efforts on getting a greater…
Data Visualization | Shoppers/Visitors | Demographic Data | Data Use | Best Practices | Market Research | Measurement
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Report
Farmers Market Research and Data

Trends in U.S. Local and Regional Food Systems: A Report to Congress

This report provides an overview of local and regional food systems across several dimensions. It details the latest economic information on local food producers, consumers, and policy, relying on findings…
Shoppers/Visitors | Farmers/Vendors | Sales | Market Research | Price
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Guide/Toolkit
Program Measurement: Grants and Individual Programming

Anti-Racist Farmers Market Toolkit: "Evaluate" Section

The Anti-Racist Farmers Market Toolkit was developed by a group of Black food systems leaders and market managers to help offer ways for managers to put the concepts of anti-racism…
Farmers/Vendors | Best Practices | Survey/Surveying | Shoppers/Visitors | Demographic Data | Diversity/Equity/Inclusion/Accessibility | Mission | Management | Marketing/Messaging | Measurement
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Report
Program Measurement: Grants and Individual Programming

NUTRITION AND COOKING DEMONSTRATIONS EVALUATION

This report shares the results of evaluation of nutrition and cooking demonstrations as part of a nutrition incentive program in Baltimore.
Diversity/Equity/Inclusion/Accessibility | Measurement | Data Visualization | Data Use | Data Collection/Methodology | Survey/Surveying | Focus Group | Shoppers/Visitors | SNAP EBT | Nutrition Incentives
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Report
Farmers Market Research and Data

SNAP At The Market: Focus Group Findings

Report sharing the results of a focus group with shoppers who use SNAP at Farmers Markets
SNAP EBT | Focus Group | Shoppers/Visitors | Demographic Data | Marketing/Messaging
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Report
Farmers Market Research and Data

Vermont Market Currency Report

2013 report analyzing Vermont farmers markets’ SNAP, FMNP and incentive systems. Report funded by Vermont Agency of Agriculture, Food and Markets (VAAFM) and NOFA-VT.
Sales | Data Visualization | Data Use | Market Research | Market Profile | Market Typology | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Shoppers/Visitors | Data Collection/Methodology | Price | Sales Technology
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Survey/Questionnaire
Farmers Market Research and Data

Offline Market Day Report Collection Form

This checklist allows markets to easily gather market-day metrics
Shoppers/Visitors | Farmers/Vendors | Sales | Market Budget | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research
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Survey/Questionnaire
Farmers Market Research and Data

Offline Visitor Survey

Sample visitor survey tool
Survey/Surveying | Shoppers/Visitors | Market Staff | Volunteers | Farmers Market Metrics | Best Practices | Market Research | Getting Started
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