A two-page form that offers a comprehensive checklist for any third party evaluating the characteristics of a given farmers market so that managers can improve their services.

This report includes qualitative and quantitative research into state-by-state trends in SNAP redemption at farmers markets as well as national challenges, success stories, and recommendations for policy and programmatic change.

Detailed resources to support markets in implementing and using data collection methods including customer surveys, visitor counts, and gross sales tracking

This report shares a draft set of indicators for organizers and food system partners to measure success related to activities within farmers market and beyond. The following four areas represent…

In this free online course, farmers market organizers across Texas share the benefits, challenges, and solutions to collecting data. Students will be able to customize a practical data plan and…

A list of primary metrics for markets and methods for collecting them.

A tool-kit on collecting market vitals from the Washington State Farmers Market Association

Illinois Farmers Market Association training manual with a section on market assessment.

This article presents a methodological approach to studying and evaluating increasingly complex regional food systems. Social network analysis has been used to measure collaborations in health and education and is…

Chapter 5 of the Iowa Farmers Market Manager Handbook. This chapter explores startegies for fundraising, sponsorships, marketing, promotions, and data collection.