Farmers Market Evaluation

Archive

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Report

When Things Don’t Work: Some Insights into Why Farmers Markets Close

This study looks at 53 farmers markets in Oregon and describes the dynamics of farmers’ market start-ups, closures, and manager turnover focusing on administrative revenue and labor. It examines the…
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Report

2010 Manager and Vendor Study Report

The 124 page report is based on in-depth research (four focus groups and 12 individual interviews) and a telephone measurement survey conducted among a cross section of market managers and…
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Blog

How Can FMC Help Markets Analyze This Year?

A blog post from FMC sharing the results of surveys conducted by FMC with input from farmers market managers across the country during 2020 and the COVID 19 Pandemic.
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Survey/Questionnaire

Offline Market Day Report Collection Form

This checklist allows markets to easily gather market-day metrics
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Survey/Questionnaire

Offline Visitor Survey

Sample visitor survey tool
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Template

Visitor Count Tally Sheet

Spreadsheet form for countring market visitors
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Template

Visitor Count Testing Methods Form

Word document form for countring market visitors
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Template

Visitor Count Zone Form

Tool for counting market day visitors by zone
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