Farmers Market Evaluation

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Report
Guide #5: SHARE: Utilize and Communicate Results

Countryside Conservancy Farmers Market Metrics Report-Prototype

Prototype reports were crafted for the FMC Farmers Market Metrics Project with funding from the Knight Foundation. To create these reports, FMC Executive Director Jen O’Brien and researcher Darlene Wolnik…
Data Visualization | Farmers Market Metrics | Marketing/Messaging | Market Organization | Sample/Example
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Report
Guide #5: SHARE: Utilize and Communicate Results

2020 Farmers Market Summary: Howe Meadow Farmers Market

This single page annual report offers an example of how to use metrics infographics to represent market innovations in the era of COVID 19
Data Visualization | Farmers Market Metrics | Marketing/Messaging | Market Organization | Sample/Example
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Report
Program Measurement: Grants and Individual Programming

NUTRITION AND COOKING DEMONSTRATIONS EVALUATION

This report shares the results of evaluation of nutrition and cooking demonstrations as part of a nutrition incentive program in Baltimore.
Diversity/Equity/Inclusion/Accessibility | Measurement | Data Visualization | Data Use | Data Collection/Methodology | Survey/Surveying | Focus Group | Shoppers/Visitors | SNAP EBT | Nutrition Incentives
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Report
Farmers Market Research and Data

West Central Minnesota Farmers Market Pricing Study

University of Minnesota Extension found that farmers market prices during peak growing season were highly competitive with regional grocery store prices. To research how prices for these commonly purchased foods…
Sales | Data Visualization | Data Use | Market Research | Market Profile | Market Typology | Shoppers/Visitors | Data Collection/Methodology | Price | Cooperative Extension
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Report
Farmers Market Research and Data

Mapping Competition Zones for Vendors and Customers in U.S. Farmers Markets

This study from the Agricultural Marketing Service concludes that the relatively small customer travel distances suggest that managers will probably need to focus their marketing efforts on getting a greater…
Data Visualization | Shoppers/Visitors | Demographic Data | Data Use | Best Practices | Market Research | Measurement
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Report
Farmers Market Research and Data

Vermont Market Currency Report

2013 report analyzing Vermont farmers markets’ SNAP, FMNP and incentive systems. Report funded by Vermont Agency of Agriculture, Food and Markets (VAAFM) and NOFA-VT.
Sales | Data Visualization | Data Use | Market Research | Market Profile | Market Typology | SNAP EBT | Nutrition Incentives | WIC FMNP/SFMNP | Shoppers/Visitors | Data Collection/Methodology | Price | Sales Technology
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Guide/Toolkit
Farmers Market Research and Data

2023 Quick Guide to Resources for Data Collection

An extensive resource page for data collection tools and context from FMC and partners
Data Visualization | Data Use | Best Practices | Market Research | Market Profile | Market Typology | Data Collection/Methodology | Getting Started
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